Get a website that inspires more sales -by connecting deeply with your customers

It's the next step on the path to your dreams

beautiful websites that magnify your impact

CUSTOM

conversion driven design for growing businesses

WEBSITES

Effortlessly easy WordPress sites

BUT you’re TIRED

...of your audience ghosting when they land on your site. You’re tired of it because everything leading up to that moment - the moment they visit your website - is peachy.

And Google Analytics shows

People are landing on your website

But, your email stats and sales reports begin to tell a different story. (Like…a scary, flashlight-under-the-chin kind of story 😱)

Low sign-ups. “Blah” conversions. Dwindling sales.

You work so hard to build strong relationships with your potential customers, just to have them fizzle out as soon as your website enters the picture. Your site has officially become a black hole sucking away your profits.

But it doesn’t have to be that way any longer.

Instead, you’d love for this to be

YOUR REALITY

You wake up, grab a coffee and fire up your laptop. You head straight to your website because you feel like you haven’t looked at it in a while (even though admiring it is now part of your morning routine).

YOU'RE vibing HIGH

as soon as you see it.

Because your new site perfectly embodies your business and your vision.

Next, you check out Google Analytics. According to the stats, your website wields the same pulling power as a basket of free mini muffins. People are sticking around – for much longer than they used to.

They’re heading straight to your most important pages. Jumping on your email list.

Becoming red-hot leads.

Your list’s stagnant phase is officially over!

Even better, you know it’s filling up with the right people.

The ones you are driven to serve.

The ones who are aligned with your products and services.

The ones who will whip out their pom-poms and cheer for your business.

As you review your ever-multiplying list numbers, you’re already feeling confident about your next launch. Looks like it may be your biggest one ever. Celebratory team retreat in Tahiti, anyone?

To manifest the success you're missing

You're thinking. . . A better user experience and a clear customer journey should do the trick. Oh, and you want a fresh, fabulous design to sprinkle in a final bit of “wow”, of course.

But here’s

THE THING

Design should never, ever just be “pretty.” Because it’s way more than the cherry on top. It’s a key ingredient of the whole dang conversion cake 🎂

The important bits

How design can help move your visitors from “hmm... maybe” to a YES!

If you want to see extra zeroes in your cash flow, you need to collect more leads.

Question: So, how do you get more leads?

Question: So, how do you get more leads?

Answer: By deep diving into the soul and psyche of your customers.

Answer: By deep diving into the soul and psyche of your customers.

Because to get clicks on the Buy Now button, your website first has to click with your audience.

Your site has to resonate with your ideal customer. Their needs. Their deepest desires. They need to see themselves reflected in your content, and on your website. This is what will spark an instant connection and move them to take action (hello, sign-ups and sales!).

Design can help you connect with your audience through:

But it shouldn’t ALL be about your site visitors.

Your website should mesh your vision with what your customer desires. It’s all about finding a magical balance between the two.

Bottom line: if you want a website that actually gets measurable results, your website MUST reflect your ideal customers.

Trust me, websites built on customer-focused foundations get the best results:

Our sales conversions have tripled!”

“Lena is a creative genius! She carefully and expertly guided us through each stage of our website design project, and was totally open to feedback along the way. The initial stage was entirely dedicated to market research and development, which I'd never experienced with another website designer. She does this to ensure her clients' websites are speaking to their exact target audience. Every step of working with Lena was amazing, and I got the most beautiful website. In fact our sales conversions have tripled. I can't recommend working with Lena highly enough!”

- Nicole Jardim, Women’s Health & Functional Nutrition Coach

Now it’s time to take your biz to the next level. And go home makeover style on your virtual real estate with …

Custom web Design

The important bits

forUnstoppable

Entrepeneurs

Created with WordPress + Elementor – that is aligned with your brand and built to convert curious onlookers into your biggest fans.

Our unique process blends research, strategy, design, and optimization. . .

. . . to create a website that connects with the heart and mind of your perfect customer. And moves them to say “omg, get me on your email list right now and take ALL my money!” (Slightly exaggerated for dramatic effect.)

Our custom website design package is perfect for mission-driven businesses who are ready to magnify their impact and income. And do so with serious style.

Book your free 60-min consultation now!

"Finding Lena
was a miracle"

"Thank you, Lena, for the new fabulous website! For years, I've been so embarrassed with what we had and frustrated with our lack of conversions. Finding you was a miracle, because not only were you very affordable, but most importantly, you are a brilliant marketer. From the first moment, you gently guided us through each step of telling our story and presenting our programs to the world. Not only is our conversion rate way up, but we are now so proud to share our website with women and potential sponsors and donors to our nonprofit. Thank you from the bottom of my heart!"

- Katana Abbott, Wealth Coach

lena.

TheDesigner

The yang to your yin. I’m ready to help bring balance to your business.

I’m here to remove the tech boulders blocking your path – so you can move forward and guide others on their transformational journey.

I’m here to create your new website – one that empowers your future clients to take the next step on their journey. I’m here to help your light shine even brighter.

I've worked for countless marketing companies launching 7-figure brands - and I know what it takes to deliver massive results.

Signature Process

Ok, time to introduce my unique process that has already brought in thousands of leads for my clients and TRIPLED sales. . .

The Prism Effect

Created to give you a website that:

Now, let’s see what your project will look like using The Prism Effect. . .

Phase 1

TAPPING into the Pulse of your biz

All things onboarding and branding

Let’s get this ball a’rollin! This phase is all about tuning into your vibe and getting to know your business. So look out for a welcome email asking for onboarding things like tech login deets, info you have about your customers, and your branding stuff.

If you already have a clear brand story (your values, your why, your avatar etc), perfect! You’ll just toss it all into a folder and shoot it my way.

If you don’t have a brand story, we’ll walk you through creating one – via coaching sessions and other resources.

We’ll connect over Zoom to delve deeper into your brand and capture the pulse of your business. And we’ll review all your current brand elements – if applicable – to verify it still feels aligned to your business.

Branding will help inform the design, so it’s super important to gather everything we need upfront!

Phase 2

Reflecting your customers

Your Brand Strategy Guide

After the research has been done, I’ll put together a full Brand Strategy Guide and present my findings to you (via Zoom or a pre-recorded video, depending on your availability).

We’ll discuss who you are currently attracting and whether they feel fully aligned with who you want to speak to. And I’ll explain how your perfect-fit customer will guide the visual elements of the website, like imagery, fonts, text size, etc.

From there, you can review and give feedback on your Brand Strategy Guide. Once we’ve finalized the guide, my team and I will shoot it over to you.

It’s official: everyone is on the same page and ready to head into the next phase of the project. Not only that, but you now have a Crystal Clear Guide you can hand off to marketing folk or other subcontractors. Yay for brand consistency!

Market + Audience Research

To create a revenue-generating website, we need to make sure it reflects your ideal customers. They need to resonate with your site to be moved toward a YES.

That’s exactly why my team and I spend about a month exploring the minds of your customers before even thinking about the design.

We’ll review how your customers are currently experiencing your site, using advanced strategies and software. We’ll look at the people who are in your groups and on your pages. We’ll send a survey to your email list. And pull out interesting insights from comments people are leaving on your content.

We’ll compile all this juicy data to create a profile of your ideal customer (we usually create 1-2). We can then base everything we create on those primary customers. And make sure your site becomes a super magnet - pulling in the people who are a perfect fit for your offers.

Phase 3

Illuminating your customers’ path

Your Customer Journey

My team and I will take all the wisdom we’ve gathered to map out your clear customer journey. We’ll illuminate the path your customers will take, to guide them effortlessly toward the sale (in a way that doesn’t feel icky!)

Your Site Map + Wireframe

Next, we’ll look over the path of your customer’s journey, and use it to plan out the structure of your site. So the customer journey maps out how to warm people up to your business, and the site map details the pages we need to make that happen.

Keeping your customer’s journey front of mind, my team and I will create a wireframe which will determine exactly what’s needed for the copy on each of these pages (so nothing gets missed!).

You can then hand the wireframe over to your copywriter. Or, if you’re writing the copy yourself, we’ll give you some copywriting resources and templates to help you write it without the headaches!

Once you’ve delivered your new website copy to us and we’ve wrapped up the final bits of prep, we’re ready to move onto. . .

Phase 4

Adding the Sparkle

Aka, designing the most fabulous website in the history of websites. Obviously. The design we create will capture your brand uniqueness AND be in alignment with your ideal customer (thanks, research!).

Because data + stunning design = a seriously high-caliber site. (FYI: we offer classic websites, membership sites, e-commerce, and LMS systems)

Your Edits

My team and I will design the home page first and send it to you for review - so we can catch any style issues early on that may affect the rest of the site design. You’ll get 1 round of design requests on your Home page.

Then we’ll move onto designing the rest of the site. And once we’ve finished, you’ll get 1 round of edits on the entire site and one round of functionality edits.

Then it’s onto the handoff!

A full walkthrough of your website

Next, we’ll look over the path of your customer’s journey, and use it to plan out the structure of your site. So the customer journey maps out how to warm people up to your business, and the site map details the pages we need to make that happen.

Keeping your customer’s journey front of mind, my team and I will create a wireframe which will determine exactly what’s needed for the copy on each of these pages (so nothing gets missed!).

You can then hand the wireframe over to your copywriter. Or, if you’re writing the copy yourself, we’ll give you some copywriting resources and templates to help you write it without the headaches!

Once you’ve delivered your new website copy to us and we’ve wrapped up the final bits of prep, we’re ready to move onto. . .

Custom Training Videos + Elementor Course

You’ll have a custom knowledge base complete with tutorials in the backend of your site. So you and your team can make changes FAST. No googling and no time wasted!

You’ll also get an Elementor course which will show you how to use the page builder. You’ll be able to edit and create new website pages without a hitch.

Testing and perfecting your sparkly new site

My team and I will test every inch of your site to make sure your users have the best experience - which, in turn, will reduce your bounce rate, get more email sign-ups and land more sales! We’ll check for mobile responsiveness. And test all the forms, buttons, carts, and speed. For 30 days post-launch, we’ll review how your customers are interacting with your site, and make tweaks if necessary. Then at the end of that first month, we’ll send you a full report (complete with conversion rates).

Plus free Maintenance

After launching your website, you’ll get 30 days of maintenance, completely free.

Your 30 days of free maintenance comes with:

Once the 30 days are up, you’ll be able to continue with paid monthly maintenance if you like. There are several packages available to suit your needs.

WordPress theme and plugin updates

24/7

Daily On-Server Backups + Unlimited Restores

monitoring

24/7 Technical Support for Site Outages

Once the 30 days are up, you’ll be able to continue with paid monthly maintenance if you like. There are several packages available to suit your needs.

Phase 5

Magnetizing your dream customers

Ok, so this isn’t so much a part of the project process, but the result.

You now have a website that you love. That your customers will freakin’ LOVE. Because we’ve built everything with them in mind.

Your new site is primed and ready to deliver that magnetic SNAP moment. Aka, the moment your ideal customers realize you are the one. The one who can work the life-transforming magic they’re looking for.

"Working with Lena was one of the best decisions I made for my business. "

She expertly guided me through the website building process and was always on hand to answer my endless questions. Being tech-averse Lena made the whole experience really easy and explained things really well throughout. She always delivered things on time and I loved the creative ideas she made. Everyone needs Lena Forrey on their team!”

- Tara Ghosh, Arvigo Therapist & Health Coach

Let me in on your vision

My team and I only take on 1 custom project a month, so the sooner you reach out, the better! Prices start at $6,497.

01.

I’ll create a customized proposal for you

02.

We’ll meet on Zoom to review the proposal, accept and confirm our project start date

03.

We’ll kickoff the party with a welcome email + checklist of next steps 🎉

Got Questions?

I’ve got answers right here!

The honest answer: nobody – and I mean, nobody – in the marketing arena can guarantee their work will bring in X amount of leads or X amount of revenue. There are too many factors influencing the outcome.

But my team and I follow the same process for every custom design project. And that process has a solid track record of pulling in more leads and sales for our clients.

We always start the process with customer research to cut out any guesswork and get straight to what your customer wants. Then we can make data-driven decisions when planning out your website. Because when you lean on data, you are far more likely to see profitable, measurable results.

Unfortunately, we don’t. My team and I keep our UX wireframes simple so we can serve our clients in an “all-inclusive package” kinda way.

We use a combination of WordPress, the Elementor page builder and custom coding.

Yes! You’ll get a library of tutorials, how-to videos, and thorough documentation to guide you through making edits and adding new pages. Plus, Elementor – the page builder we use – is a super easy drag-and-drop program.

We build our proposals and pricing structure with the assumption you’ll be using our maintenance and hosting services after the project.

But we understand that sometimes this isn’t a possibility, so we will accommodate whatever needs you have. Just let us know when booking that you will handle your own hosting and maintenance, and we’ll adjust your proposal and contract.

We offer our premium maintenance clients discounted rates on our VIP design days. So, a VIP design day is where you book a specific day for us to exclusively work on your projects. Affordable and speedy! You can’t go wrong with that, really.

Nope! We only design web pages in WordPress with the Elementor builder. We want to make sure you have the best experience. Which means sticking to what we’re great at! We are experienced in advanced coding and integration utilizing these two systems.

We don’t offer keyword research but if you already have a keyword or phrase, we’ll implement it into the on-page SEO (image URLs, alt text, etc).

We will also give you some free resources to help you use SEO best practices in your copy.

Because design should go waaaay beyond creative talent. There’s so much more to it than that – if you want a high-performing site, that is.

Designers should always lean on detailed customer research. Because the design needs to be tailored to the customer, to get results.

I have contracted for multiple agencies over the last 5 years. And I’ve used my design and tech skills to help power 6-figure launches.

With all that experience under my belt, I know how to design for conversions. I know how to match the imagery, font sizes, branding etc to your ideal customer – to catch (and hold!) their attention. I know how to optimize pages so they load fast (even longer pages that usually have the loading speed of a snail).

All of this experience and know-how sets me apart from most designers out there.

TL;DR: This is an investment. And you get what you pay for. So if you want the best, it will cost more.

My team and I will need access to any current sites you have, your domain and hosting login credentials, any previous customer research or survey data you have, and your branding stuff. You can submit all of this easily from your Client Portal.

We will submit a report after one month of the site being live.

Of course! We build a fresh site every time, meaning there are no previous bugs, leftover code, or anything that might cause a security threat to your site in the future.

Then we transfer your content to the fresh site with your domain. This means you can host with us or we can move it to a host of your choice before launch.

YES! We can get your Gsuite setup at a small additional cost.

My team and I only do one custom website a month, so the sooner you book, the better. The entire process takes anywhere from 2 to 3 months (depending on whether you hire a professional copywriter or use our DIY copywriting toolkit).

Rushing a website will leave you with an expensive virtual paperweight and NOT a sales-driven tool. Quick turnarounds tend to not perform as well because they aren’t backed by clear research, strategy, copywriting and data-driven design. This process takes time. But it’s sooo worth it.

Coffee +
chat time

My team and I only take on 1 custom project a month, so the sooner you reach out, the better! Prices start at $6,497.

01.

I’ll create a customized proposal for you

02.

We’ll meet on Zoom to review the proposal, accept and confirm our project start date

03.

We’ll kickoff the party with a welcome email + checklist of next steps 🎉