We do the research, we create the strategy, all you have to do is say YES! Yes to the strategy, yes to the design, and YES to finally getting an ROI for your website!
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We dive deep into competitor research, tracking down other industry professionals who are selling what you are selling, how they are doing it, is it working? And about a billion other questions that only countless hours of research can answer!
This is simply, how your customers interact with your site. Through the use of data analytics, heat mapping, and click tracking we are able to hone in on what works and what doesn’t work with your current site so we can max out the user experience on your new site.
It’s time to survey your audience! Yes, we send a real-life survey to your email list because there is no one better to tell us why they love you (or don’t?) than your customers!
A top-notch strategy
Let’s plan for usability first! This provides a full overview to help us simplify and combine or cut any unnecessary pages. Which simplifies the upkeep of your site overall and creates a frustration-free customer experience.
Because we work with the best copywriters in the industry we let them write the content first by building a special wireframe. This includes anything necessary on every page, the goal of the page, any keywords, etc. which allows them the freedom to create high converting copy with the overall strategy in mind.
Not hiring a copywriter? No problem we will use our wireframes to guide you as your write the copy.
There is a psychology to the way a user navigates a page, what draws them to specific elements, and how to guide them to sign up or buy. We implement these strategies on every page we design.
The process is a breeze
We like to understand the needs of your business and create a backend experience (the place you go when you log in) that is truly unique!
For example: We solve the problem of having to scour your content to find the testimonial you need to edit or delete, you can do it all in one place and it automatically updates the entire site! Boom magic!
Since every site is custom we create a library of videos to manage your unique site within the WordPress backend (where you go when you log in). That means you don’t have to go looking for the how-to videos, they are right at your fingertips!
As part of our full custom web design package, you get our maintenance services completely free for 1 month (which includes updates, security, and DNS management).
PLUS our concierge service where we provide on-demand tutorials whenever you need a little extra help, technical monitoring (think 404 pages oopsies), and ongoing user behavior tracking. We are here to hold your hand while you get acquainted with your new site!