Career Highlights
Direct Video Link
Portfolio Note: PhysioGNX is the most recent project I’m able to share publicly at this time. Much of my newer work is covered by NDAs, while several older projects remain included to show the range of my experience and results. Please click any of the thumbnail images below to open the screenshot or live site link for the project.
Live links may reflect client edits, content updates, or design changes made after launch. Some projects also represent development, implementation, strategy, or optimization work rather than original visual design. Each project description outlines my specific role and contributions.
PhysioGnx redesign
2026
Latest work
A Shopify ecommerce site for PhysioGNX, currently in the final phases of product development and scheduled to launch in August 2026. The project focuses on creating a polished product launch experience with clear messaging, streamlined shopping flows, and subtle interactive animations. Please watch the video above to see the animation work in motion.
Brain Regen redesign
2026
20% increase in booked calls
Redesigned the site around Parkinson’s patients age 65+ and their caregivers using deep research and data collection, increasing qualified booked calls by 20% through clearer positioning, accessible UX, headline refinements, improved page structure, and a more intentional conversion path.
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Voice scan landing page
2023
37% conversion rate
Created the strategy, copy, and launch page experience for Voice Scan, aligning warm buyer intent, clear offer positioning, and a streamlined purchase path to achieve a 37% conversion rate.
Viking Aquatic club redesign
2024
#1 Local Seach Results
Website redesign and funnel strategy that helped the business reach #1 in local search and triple membership within two years.
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vibrant blue oils process optimization
2022
10% decrease in billable hours
Refined backend structure and landing page templating for an existing site design, reducing ongoing team billable hours by 10%, streamlining updates, and improving load times to under one second.
nicole jardim redesign
2021
3x conversion rate increase
Refined backend structure and landing page templating for an existing site design, reducing ongoing team billable hours by 10%, streamlining updates, and improving load times to under one second.
